At the heart of Fire & Flora is a unique blend of art and nature, driven by her passions for pyrography and floral design. With a decade of experience in the landscape industry, Alex merged these mediums two years ago to launch her creative venture full-time. Alex specializes in crafting personalized gifts and meaningful floral arrangements designed to evoke cherished memories. Her fire artwork includes custom commissions, charcuterie boards, and bespoke engravings, while her floral offerings span special occasion arrangements, weddings, and events. Alex currently showcases fresh floral and special occasion arrangements at Dawe and Company: Life & Style Shop in downtown Collingwood.

Alex’s entry into the wedding industry was a natural fit, as her landscape design background included lead decorator roles for prominent installations, notably at Blue Mountain Village. Her detail-oriented approach and personalized touches have attracted attention and served as picturesque backdrops for countless engagements. She believes that when vision, execution, and delivery align, flowers can transform spaces and create beautiful narratives.

Her approach with couples emphasizes understanding their unique vision and priorities and engaging in thoughtful discussions about their floral preferences. Alex structures the planning process around key event sectors—Ceremony, Personals, Cocktail, and Reception—while providing transparent estimates and timelines. As wedding days approach, she collaborates with planners and vendors to ensure a seamless experience.

What sets Alex apart is her unconventional problem-solving approach, shaped by her landscape design expertise. She welcomes challenges and adapts to change, ensuring remarkable outcomes for every couple. Ultimately, her passion lies in the privilege of contributing to one of the most significant days in a couple’s life, creating moments they will cherish forever.